I do wonder if the most sensible thing is to stick with the current first-come-first-serve-with-sanity-check scheme and instead focus the effort on a good worldmap portal. One can wank about naming until the cows come home, leave again, come home again, die and are reborn in their next lives. Users are relatively unlikely to type "cambridge.openguides.org" rather than just "openguides.org" to get started.
Now, if there were a pretty map on the frontpage of openguides.org that showed guide coverage... ;)