I agree with others that some discusion on the list was warranted. Can Earle please clarify if Lon.OG has entered into some contractual arrangement with Google, and if so, what the terms and conditions are. If the site was going to give some revenue kick-back, it would be nice to know how this is calculated. Also, is there a penalty for abandoning the adverts if we change our mind (which looks likely from this discussion)? The alternative is a fork: "The Free guide to London". I'm not sure this would be such a good idea.