Here's something that may amuse you. Four days ago I updated you on our Google ratings. Then, as an experiment, I added the phrase "the free London guide" to the <title> of every page. The results follow.
Search terms Rank then Rank now --------------------------------------------------- london guide 46th 7th!! london city guide 26th 27th guide london 21st 24th london "city guide" 23rd 25th guide to london: 8th 9th "city guide" london 7th 4th "guide to london" 3rd 4th
As you can see, we're now on the first page of results for both /london guide/ and /guide to london/ (this quoted *and* unquoted). Simply adding a string to our titles has given us a massive boost from nowhere to front-page for the most important search (london guide)! How cool is that? A salutary lesson to other guides, perhaps...
Cheers,
Earle.