From openguides@downlode.org Fri Apr  7 04:17:32 2006
From: Earle Martin <openguides@downlode.org>
To: openguides-london@lists.openguides.org
Subject: Re: [OGL] Google searches
Date: Fri, 07 Apr 2006 04:17:31 +0100
Message-ID: <20060407031731.GI16600@mythix.realprogrammers.com>
In-Reply-To: <20060403161652.GC11608@mythix.realprogrammers.com>
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Here's something that may amuse you. Four days ago I updated you on our
Google ratings. Then, as an experiment, I added the phrase "the free London
guide" to the <title> of every page. The results follow.

Search terms       Rank then   Rank now
---------------------------------------------------
london guide         46th        7th!!
london city guide    26th       27th
guide london         21st       24th
london "city guide"  23rd       25th
guide to london:      8th        9th
"city guide" london   7th        4th
"guide to london"     3rd        4th

As you can see, we're now on the first page of results for both /london
guide/ and /guide to london/ (this quoted *and* unquoted). Simply adding a
string to our titles has given us a massive boost from nowhere to front-page
for the most important search (london guide)! How cool is that? A salutary
lesson to other guides, perhaps...

Cheers,

Earle.


-- 
Earle Martin
            http://downlode.org/
http://purl.org/net/earlemartin/


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