[OGDev] Fun SEO tricks wanted

Rev Simon Rumble simon at rumble.net
Mon Jan 8 23:11:29 GMT 2007


This one time, at band camp, Earle Martin wrote:
> What can we do for Super Happy Google Powers?
> 
> Better titles certainly made a difference for London's ranking. Better
> URLs would, too - and I've just noticed this little trick they're
> using over at BITE:
> 
> http://www.beerintheevening.com/pubs/s/15/155/Montagu_Pyke/Charing_Cross_Road
> 
> Strip off the last bit of the URL and you'll see the link still works,
> so it's obviously just extra search-engine-enticement, akin to what
> they do at Amazon:
> 
> http://www.amazon.com/Death-Life-Great-American-Cities/dp/067974195X/

Indeed, I've been using this technique for years.  Type "apartment 
vallandry" into Google and you'll find out all about a bad experience I 
had renting an apartment in the French Alps.  Note the URL.

Links from blogs help a lot, especially blogs that are syndicated on 
planets.  Encouraging people to say things like "Meet me at the <a 
href="http://london.openguides.org/index.cgi?Head_Of_Steam_Euston,_NW1_1DN">Head 
of Steam</a>" in blog posts makes the LOG entry for the term "Head of 
Steam" slightly more authoritative.

I note that LOG already has a PageRank of 6, which is pretty damn good! 
(http://www.prchecker.info/check_page_rank.php)

It's suspected that Google prefers URLs that don't have question marks 
in them.  Some judicious URL rewriting can do away with it.

-- 
Rev Simon Rumble <simon at rumble.net>
www.rumble.net


"I went to bed last night and my moral code got jammed,
 I woke up this morning with a frapaccino in my hand."
 - Nick Cave's day gets off to a bad start in Abbatoir Blues



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